The case for advertising (2022)
Single Channel Video
Would you like some shoes with that?
The case for advertising recounts this daily act of recording and checking of Covid-19 statistics. Acting as a documentation of what was happening to the world through numbers and advertisements, this artwork consists of screenshots taken over the course of 3 months. Compiled into the format of a moving image, this artwork highlights the dichotomy presented between online marketing advertisements and the seriousness of global events occurring simultaneously, elsewhere in the world.