The case for advertising

The case for advertising (2022)
Single Channel Video

Would you like some shoes with that?

The case for advertising recounts this daily act of recording and checking of Covid-19 statistics. Acting as a documentation of what was happening to the world through numbers and advertisements, this artwork consists of screenshots taken over the course of 3 months. Compiled into the format of a moving image, this artwork highlights the dichotomy presented between online marketing advertisements and the seriousness of global events occurring simultaneously, elsewhere in the world.